A kickoff marks the start of something new – a project, a product launch or a new business year. It’s a time to set the tone, define goals and build stronger team cohesion, often in a more relaxed and interactive atmosphere. We’ve created a step-by-step guide to help you get an overview of all the important aspects that should be included when organizing a memorable and effective kickoff.
How to plan a successful kickoff in 7 steps:
Step 1: Define the purpose
Before you dive into the planning process – start by defining what you actually want to achieve with your kickoff. Are you launching a new project? Do you want to strengthen team cohesion, or perhaps introduce a new business strategy? Let the purpose of the event be the common thread that permeates all planning.
Step 2: Set the agenda
Now is the time to start brainstorming! What program items need to be included to achieve the purpose of your kickoff? If the event is about introducing a new project, you can, for example, include a presentation about the project's goals, timeline and important roles and bring in an external speaker on the topic. Is it more about strengthening the team spirit? Then you might want to focus on team building activities such as fun team competitions, spa experiences, a party or workshops. Start from your budget and let your creativity run wild!
Step 3: Choose the right location
The venue sets the tone for the entire event. Where you choose to hold your kickoff can make all the difference in how well it fulfills its purpose. Is your goal to strengthen team spirit and have fun together? Then choose a location that promotes collaboration and relaxed community, such as a conference facility with plenty of space for the activities you are planning, or that allows for fun outdoor adventures.
Is the kickoff more business-oriented? Then a beautiful conference center or an office meeting room might be more appropriate. Look for an environment that is inspiring while also contributing to a more formal tone. Also, make sure the facility has access to all the necessary technical equipment and that there are clear directions and good transportation options for attendees.
Step 4: Fun team building activities
Whatever your kickoff agenda is, strike a balance between work and play. Long meetings or presentations can easily lead to tired, disengaged attendees. So always include enough breaks, time for networking or discussion, and perhaps some fun activities to keep your energy levels high. Such activities could include:
- Bath & sauna
- Inspiring guest speakers
- Sports activities such as golf, water skiing or cycling
- Escape room
- Segway tour
- Yoga/Mindfulness
- Wine or chocolate tasting
- Improvisational theatre
- Music quiz
- Workshops where you solve problems in teams
Step 5: Let food brighten your day
We like to say that the way to a successful kickoff is through the stomach. Strive to create a culinary experience that appeals to all tastes and dietary needs, with both healthy and festive options on the table. Ask the conference venue what they can offer. One tip is to make the meals part of the adventure – perhaps by choosing a unique catering service or including an interactive cooking workshop?
Step 6: Ensure a good night's sleep
Is your kickoff spanning multiple days? Help attendees feel comfortable and secure with their accommodations. Make sure the rooms are comfortable, fresh, and spacious enough well in advance of the event. This increases the chances of a good night’s sleep and a more productive, fun kickoff for everyone.
Step 7: Spread the word!
All the planning is in place. Now it’s time to set positive expectations! Send out information with important details about the kickoff well in advance, including the date, time, location, attire, and what attendees can expect from the event. This will make it easier for everyone to prepare and start looking forward to the kickoff.
And remember! Follow up with participants after the kickoff where you can thank everyone for their participation, ask for feedback, and share any next steps or follow-up actions.
No matter what type of kickoff you are planning, we at Öijared Resort can help you!
Contact us and our knowledgeable and helpful team will be happy to tell you more about our exciting activities and suitable venues for your kickoff and conference.