It all started with a new venture. Marcus Karlsson, site manager at Börjessons Bil in Alingsås, was looking for a location that would not only offer a suitable venue for the company's event, but would also strengthen their presence in the Lerum region. After researching various options, the choice soon fell on Öijared Resort, a destination nestled in the scenic surroundings of Floda.
“The environment here is truly fantastic,” says Marcus. “Even if you, like me, don’t play golf, there’s something for everyone. That’s what makes it so suitable for different types of people and businesses.”
Since the first event was organized, Öijared has become a natural part of Börjesson's annual event and conference calendar, where the facility is now an important platform for business networking.
Audi quattro Cup – one of the highlights of the year
Every year, Börjessons Bil is a proud organizer of the Audi quattro Cup at Öijared, the world's largest amateur golf tournament. The most recent event in August was attended by over 70 enthusiastic golfers, mainly Börjessons Audi customers, who came from all over the Gothenburg region. The participants were treated to a full day of fellowship, good food and, of course, great golf.
“It is undoubtedly one of our most popular events,” says Marcus, describing how the unique combination of sports, business talks and social gatherings creates an unbeatable atmosphere.
– Both for us as organizers and for the competition participants, it provides a fantastic opportunity to create new contacts and build stronger relationships with customers and partners. In such contexts, it also happens in a very relaxed and natural way.
Stronger network through Öijared Business Club
After a period of collaboration, Marcus chose to take the next step and become a business partner and thus a member of Öijared Business Club – an initiative that further strengthened their presence and network. As part of Öijared Business Club, they get access to exclusive networking events. This includes everything from breakfast meetings and inspiring lectures to activities such as golf, network paddle tennis and clay pigeon shooting, where companies from different industries meet to exchange ideas and create collaborations.
“This step felt natural to us,” explains Marcus. Öijared Resort offers a very good platform for visibility, and the exciting mix of companies here, from small one-man businesses to larger players, means that there is always potential for new business opportunities.
The best of both worlds
For Marcus and his colleagues, Öijared has become a given place to return to, regardless of whether it is for larger events for guests or the company's own internal meetings and conferences.
– Öijared offers the best of both worlds, you could say. It is a perfect environment for networking and business development, with proximity to Alingsås and, not least, central Gothenburg. At the same time, it is a secluded place without the distractions that are found in the city. This means that you really have the opportunity to focus during the conference and spend time with your team in a way you rarely do in everyday life, concludes Marcus.
About Börjesson's Car
Börjessons was founded in 1955 and today has seven locations throughout southern and western Sweden and 375 cars in stock. As a well-reputed car dealer and service partner, they offer a wide range of new and used cars, with a focus on quality brands such as Audi, Volkswagen passenger cars, Volkswagen Transporters, SEAT, Cupra and Skoda.
Do you also want to take part in the strong network at Öijared Resort?